In a bid to cut down on Black Hat SEO techniques employed by unscrupulous webmasters, Google introduced the Google Penguin Update in April-2012. But what exactly is Google Penguin update and how can it affect your website rankings?
Google utilizes complicated mathematical algorithms to determine the exact page rankings of each website in the World Wide Web. This algorithm is based on various factors including keywords that play a critical role in determining page rankings.
However, several webmasters as well as creators/owners of phishing websites have been using Black Hat techniques to lure unsuspecting visitors towards their websites in a bid to mislead them and worse, steal crucial data that can be misused. Google has thus, come up with a refined algorithm that tries to push such websites down the list and in severe cases, also blacklist them.
Google has also asked websites to provide feedback in case they face any problems. If you own a business website and want to maintain or even improve your page rankings then you need to adhere to the new guidelines that do not violate Google Webmaster guidelines. Your web design and development company too needs to ensure that your website does not suffer due to their SEO techniques that might get flagged as unethical or suspicious by Google.
You will certainly need to track your page rankings in coming times to check if it is indeed affected by the Google Penguin update. If it is affected adversely then you need to find the exact cause of this downgrade and implement Google-friendly techniques to climb back up the charts.
However, if your SEO team does not have the required skills to improve your website rankings or insists on using unethical seo techniques such as spamming, stuffing keywords, inserting spun content, and employing other tactics to agitate Google robots, then your business and business website will have to pay a heavy price.
If you are facing page ranking problems due to an inefficient or unethical web development and seo team, or are an webmaster that wants to achieve improved page rankings after the Google penguin update, then you can visit anuvatech.com and employ their expert seo services to avoid getting Penguinned by Google.