April 2012 and tweaking the update further on June 8th, Google has officially confirmed now that it has hit the refresh key with the new Panda update on 25th June, rumored to be version 3.7.
However, Google states that the refresh will only impact 1 percent of queries on a global level and less than 1 percent in the United States. Similar to the Google Penguin update released recently, the Panda update too has been refreshed to come down hard on low-quality websites by demoting their page rankings and rewarding high-quality websites with higher rankings.
Although the move has been welcome by webmasters and SEOs all over the globe, confusion still prevails to some extent about the exact manner by which the Panda and Penguin algorithms differentiate between low and high quality websites.
Google has already cleared the air by stating that webmasters using Black Hat SEO techniques will be punished with bad rankings while spammers and phishing websites would get blacklisted. Keyword-rich and relevant content, top quality links, non-duplication of content, and addition of blogs and articles will now be given priority while determining good page rankings.
If you are a website owner or need help in configuring the new updates then hiring an experienced SEO firm with experts that can comprehend these refreshes and modify their strategy to get high page rankings would be your best bet. Google has plans to continue providing updates at regular intervals in their bid to refine the page rankings process and you should not get caught unawares after a refresh.
Google has just hit the Refresh key with its new Panda update and it is time to comprehend the affect it will have on your website rankings, and act accordingly to maintain or improve them.