The Google Display Network feature has helped businesses, especially small and medium businesses to advertise on related search engine result pages with a very high level of success. In fact, Google reports that small businesses have placed twice the number of ads in current times and if you manage any form or size of business, then advertising using the Google Display Network will certainly increase your reach and your revenues.
Google Display Network allows you to place targeted ads on searches related to your own business and this ensures that you directly reach out to your target audience while the geo-targeting feature allows you to opt to display your ads only to specific geographical locations, a boon if you operate a brick-and-mortar business. In addition, placement targeting enables you to get the most out of your campaign with minimum investment.
Advertisers such as Julian Bakery that have advertized on the Display Network have witnessed conversions rise by an impressive 35% and impressions rise by a staggering 330%. Google also allows you to create your own ads by using the Display Ad Builder while the Automatic Bidding Tool allows you to get the most out of your ad campaign while remaining well within your budget.
However, you should make it a point to utilize the Reach and Frequency report to continually monitor your campaign so as to check its effectiveness. If you find that a current campaign is providing sluggish results then you need to change your strategy to ensure improved results.
Using image ads is a wonderful way of embedding your products into the minds of the searching public. It is more powerful than an all-text ad, especially if you have visually appealing products to sell and can re-engage interested viewers and customers once you keep on introducing new products in your ads.
The Google Display Network feature offers a fantastic chance for small and medium businesses to reach out to specific markets and using related tools such as Google Analytics, AdWords reports, conversion optimizer, and geographic targeting, among others will help you launch and sustain a prosperous marketing campaign while piggy-backing on Google search results.