Google India has taken cognizance of the fact that there are more than 70 million mobile internet users in India. It is a given that Mobile Internet has taken a huge leap of faith in India. To help businesses take full advantage of this mobile revolution Google India launched a new exciting initiative called “Let’s Talk Mo”.
It has been established that the average Indian spends about 160 minutes on the mobile surfing the web for information, however, as of now the users experience is not optimized for the small mobile screens. This is because most websites in India are designed keeping in mind the PC user. To tackle this problem head on Google India has decided to give Indian businesses two options.
One, create a website that is optimized for the mobile for free. And second, test how user friendly is the existing website for mobile users. Google India has launched a dedicated website that provides all the necessary tools a business would need to have a website for the mobile platform.
The “Let’s Talk Mo” website allows users to see how their existing website looks on a smarphone screen. A specific GoMoMeter tool is available for this, plus businesses also get advice on how to create a mobile user friendly site. There are several partners listed on the site and users can choose the one they want to get “Do it yourself” tools to create a website. All this at no cost to the user!
Apart from the freebies there are other resources that users will find interesting. The site provides information on the emerging trends in the mobile industry, the current status of the mobile internet market, best practices, case studies and lots of other things that will help businesses enhance their mobile presence.
There are customized guides on this site for publishers, agencies, and advertisers. Each one designed according to their unique requirements. This is a unique opportunity for businesses to take advantage of and make their mobile presence optimized to increase their business revenue.