Google Analytics offers reports that can be highly beneficial in tracking traffic and improving conversions. However, you need to customize Google Analytics Reports to ensure that your marketing campaign is optimized to deliver the best possible results. Here are a few crucial reports that should form part of your Analytics arsenal.
Just like other web owners, you too would have liked to know as to which kind of content such as videos, graphics, or text provides the best results and value. Well, you can now get the answer with a Content Efficiency Analysis Report. This report will provide statistics from data such as pageviews, unique visitors, bounce rate, page title, entrances, average time on page, goal value per visit, and goal completions.
Another crucial customized Google Analytics report is your Keyword Analysis Report. You will need to customize your report into 3 sections. The first section or tag of your report will need you to place your title and keywords next to each other to view metrics such as your unique visitors, goal conversion rate, goal completion, and average page load time in seconds. You can fine-tune your campaign based on the above 4 metrics.
The second section should include metrics such as unique pageviews, pages per visit, average time per page, bounce rate, percentage exit, and goal conversion rate. This section will uncover the effectiveness of each web page.
The third section should be based on metrics such as revenue, per visit value, and ecommerce conversion rate. These 3 metrics will help you figure out the actual revenue brought in by each keyword.
The Pay Per Click Keywords Report will also help you to identify the performance of your keywords. Metrics such as visits, goal completion, cpc, and cost per conversion will help identify top performing keywords and use them in your campaign.
Another Analytics report that has the potential to boost web traffic and conversions is the Link Analysis Report. Your report should display crucial data such as visits, source, landing page, pages per visit, goal completion, bounce rate, and percentage new visits.
With social media playing an increasing role in most campaigns, you should also use the Social Media Report to extract the most out of such sites. Your social media report should include visits, goal completion, social action, goal conversion rate, and goal value.
Your web traffic may arrive at your website by using a host of popular browsers such as IE, Firefox, Safari, etc. You thus need to look at the Browser Report to find out as to which browser is being used the most or the least to lead visitors to your site. You should be able to look at metrics such as visits, revenue, bounce rate, exit, and unique purchases for each browser in your browser report.
For your e-commerce website, Google Analytics allows you to view and customize the E-Commerce Traffic Report. This report displays metrics such as visits, bounce rate, percentage new visits, pages per visit, revenues, average value, and per visit value. You will be able to find out which advertising mode provides the best results, which channel performs the best, and upward trending campaigns.
The above Google Analytics reports can be customized to suit your specific business model and your specific requirements. These customized reports will certainly help improve your campaign efficiency and ultimately boost visits and conversions.