Using social media sites such as Facebook to promote your business will pay rich dividends only if you engage in effective Facebook Fan Page SEO. Here are a few optimizing tips that will be liked by your fans and major search engines alike.
You can begin by selecting your Facebook fan page name with great care. A very common name that includes Sports or Hotels will compel Facebook to prevent you from posting updates and thus reaching out to new fans. On the other hand, a name stuffed with business keywords such as Martin’s Auto Garage will compel Facebook to look at your page as spam and your fans too will decipher your action as pushing too hard. The first word of your page title is given high importance by search engines such as Google so name your page accordingly.
You should remember that you can make your own unique URL or username as defined by Facebook once you achieve 25 likes on your fan page. You can include your business details in this URL since major search engines too will reward this move with improved rankings.
Again, as in content present on websites, your fan page too will need to include top keywords to attract major search engines. You should understand that your fan page name represents your SEO title and H1 tag, and your fan page name and the About section represents the Meta Description. You thus need to ensure that your Company Description, Mission, and About Section are loaded with top keywords related to your business.
The initial 18 characters of your posted updates on your Facebook Wall also double up as your Meta Description and thus your text should be optimized for improved rankings. In addition, adding direct links back to your website will also prove to be beneficial. You should know that the very first word of each update is regarded highly by Google and should hence be your keyword whenever possible.
You must remember to fill in complete details of your business including address, city, and zip code along with the name of your state. Another important aspect ignored by most Facebook members is filling in your telephone number. Major search engines such as Google give more weight to pages with addresses and telephone numbers, and keeping them blank will cost you dearly.
You also need to provide sufficient backlinks to your Facebook fan page from other sources such as your blog, website, and other social media sites, among others. This move will provide more authority in the eyes of search engine bots and improve rankings.
You can and should also optimize your Facebook Notes. You must note that your note title is the SEO title and your fan page name writing the note title is your Meta Data. You can also create several such pages below your main fan page, which can prove beneficial during indexing by search engine bots.
These optimizing tips should help you to reach out to more fans, impress major search engines, and enhance your SERP ranking, all at one go. Use them and provide feedback of your efforts.