2013 has ushered in a New Year, New Cheer, and New Challenges. Similarly, new developments in the past year will require you to focus more on certain aspects of Google Analytics to get the most out of your data and your campaign.
Use these helpful Google Analytical tips to make the most out of your campaign in 2013.
Thanks to an outrageously high growth of use of mobile devices in 2012, the current year will need you to allocate a lot of energy and time in mobile optimization. Users will only pour into your website using smartphones and tablets if you use Google mobile analytics to its full potential. You will need to consider and optimize your website for different mobile users to achieve increased conversions and revenues in 2013.
You should also learn to master features such as attribution modeling in Google Analytics in 2013. This upcoming feature will be provided to all Analytics users in coming times and help you boost conversions through email marketing, social media marketing, and remarketing.
Social media has played a significant role in diverting target web traffic to websites in 2012. You need to keep track of visitors visiting your website through social media channels. The collected Social Reports will help you find out as to which social media channels have proved to be the best in attracting new customers to your website. You will also be able to learn as to how users have been sharing your content through social networks.
Another important tip is to provide a monetary value for each goal even if your website is not utilized to make sales. You need to carefully analyze all content that you have put on your website such as text, videos, images, etc. For instance, by assigning values to number of visitors getting converted by submitting Contact Us forms or through other micro-conversions, you will be able to engage in improved tracking and in turn provide better services on your website that lowers bounce rates. You can also assign values for each email subscriber, which in turn will help you sell additional products through email marketing after proper analysis and optimization.
Google Analytics also provides statistics and reports on the performance of non-Google paid search marketing campaigns as well as compare the data with your different marketing campaigns. By opting for cost data import, you can measure the performance of all your paid campaigns. In addition, 2013 is also the year to create a new remarketing list and use this feature of Analytics to make the most out of each marketing campaign.
Lastly, you must engage in measuring your Analytics Return On Investment in terms of time and energy spent on collecting data and analyzing it through Google Analytics reports. You must be able to analyze the impact of your ROI on Analytics and accordingly improve your marketing campaign in the current year.
If you are afraid of the technicalities involved in extracting reports out of your Analytics data then you can keep it simple until you gain the required skills and confidence. Do not be intimated by various graphs, charts, and reports provided by Google Analytics, but instead begin with simple reports that pertain to your business model before you explore the full potential of Analytics.
Let 2013 be a year of learning and mastering all available features of Google Analytics.