Linkedln has over 175 million members that need to learn about your existence as well as your field of expertise, before contacting you. Your Linkedln profile not only needs to catch their eye, but also encourage them to engage with you as soon as they read through your profile.
Here are a few tips to help you create and present an eye-catching profile that also calls for action and directs top quality leads towards your message box.
As with other marketing strategies, you need to define your goals before you create your profile. You need to decide as to how you plan to use Linkedln to further your marketing strategy and the needs of your target audience within this professional networking website. Next, you need to define the strategy that will help you get the attention of your audience and ways to engage them.
Based on the above goals, you will need to determine keywords and key phrases that define you, and also transform you as a brand in coming times. These keywords should include your work profile, the company, if any, that you work for, services provided by you and specification of location, if any, and how you can add value with your expertise.
Your headline should contain main keywords followed by other keyword phrases in the skills section, custom URL, and your work title or designation. You will need to turn your custom URL into a brand while your headline defines your professional aim and qualifications. A short summary should be included that highlights professional achievements, awards won, and past experience. You should also display links to your email address or your website or blog, or include other links that you feel can add value to your profile at Linkedln.
You should also ensure that all your skills mentioned in your Linkedln profile match your work experience since this will ensure that your job title and description contains matching skill keywords. You should finally ensure that your profile leads viewers down a path that boosts your credibility through each displayed line scrolled down by the viewer. You need to view a few styles before fine-tuning the profile that provides for impressive reading and compels your target reader to engage with you by the time they reach the end of your profile.
The above tips should help you envision, create, and present a well-targeted and eye-catching Linkedln profile. Such a profile will certainly catch the interest of other members and make them engage with you to deliver a fruitful outcome while building you up as a brand at the same time.