Google has just released or rather unleashed its Penguin 2.0 update, which it states will have a huge impact on curtailing web spam. This update will affect 2.3 percent of English US queries as well as queries in other languages.
Google had initially launched its Penguin update way back in April of 2012 and refreshed its algorithm in May and October 2012. However, as per Matt Cutts of Google, this latest update will have a huge impact on web spam. He further explained that while previous Penguin updates focused more on the home page of any site, this new-generation update would dig much deeper to focus on specific areas.
The Penguin 2.0 update is actually the fourth re-launch of Penguin and is an actual update rather than a data refresh. This Penguin update will focus specifically to curb black hat spam and would have a bigger impact on spam than all its previous updates.
Webmasters and website owners will now have to wait and watch how the new Penguin 2.0 update affects their rankings in the coming times. In the meantime, the online world has already started buzzing about the possible effects of the new Penguin update.