Using press releases as a marketing tool can be useful only when you use this strategy in the right way. Duplicate content on a large scale as well as valueless and old anchor text links spread over many sites are some problems that can have an adverse effect on your strategy.
However, you can still get a lot of benefits with press releases and the below-mentioned tips will show you just how to achieve your aim.
The first tip is to release press releases that contain interesting and real news. Stuffing keywords or trying to rake up news merely in a desperate attempt to get noticed will not be beneficial at all. You need to put out news that is real, offers value or information that will benefit readers, and is packaged in an eye-catching manner that will interest more readers to read and share.
You also need to make sure that your press releases are not optimized in an artificial manner. You need to ensure that all keywords, URLs, and brand names or even company names are integrated in a natural and seamless manner in your press release. Such releases have higher potential of being noticed by journalists and bloggers, who could then further promote your release in their own unique ways.
You must make it a point to offer some extra toppings with your press releases in the form of related links and information or any other form of eye-catching assets that can be further shared by viewers. Such a strategy will attract more readers and provide a better reader experience, which in turn will result in increased visits and sharing.
Establishing a trusted relationship with specific websites to display your press releases first is also a good idea. Sites that are rated high in authority can prove to be useful allies if you offer them press releases before releasing them on other sites and channels. Such sites will promote you and your business as an expert source of information in the future and will result in increased visibility and online respect in the long term.
You should study your target audience, their likes and dislikes, and their browsing and reading habits so as to post your press releases at optimum times. Such a study will ensure maximum readership, shares, likes, etc., which in turn will help you get the most out of each press release.
Even though there has been some adverse publicity on the use of press releases to build links, you can still use them successfully if you follow the above tips. Make sure you monitor your strategy and make appropriate changes to get the most out of this marketing strategy.