AOL Achieves Third Ranking in Online Video Content

A study on online video content in the USA by comScore has thrown up revealing numbers. AOL has achieved third place ranking in May 2013 by beating other contenders such as Facebook, VEVO, and Yahoo sites.

As per comScore’s findings, there were 41 billion video views by 182 million Americans during May 2013, which was a jump from the 38.8 billion video views by 181.9 million Americans during April 2013. Google sites led the charge with 14 billion video content views, followed by AOL at 839 million views.

In the month of April 2013, video content ranking in the U.S. were as follows…
1. YouTube : 154.6 million viewers
2. Facebook : 62.7 million viewers
3. VEVO : 52.9 million viewers
4. NDN : 45.3 million viewers
5. Yahoo sites : 45.1 million viewers

During April 2013, AOL managed to achieve ninth ranking with 36.1 million views. However, AOL’s fortune changed in May 2013 when its viewership rose by over 49 percent and the company achieved third place ranking.

By the month of May 2013, video content ranking in the U.S. changed as follows…
1. YouTube : 154.5 million viewers
2. Facebook : 60.4 million viewers
3. AOL : 53.8 million viewers
4. VEVO : 52 million viewers
5. NDN : 46.5 million viewers

AOL’s efforts to become the number one online video network began after the company acquired 5min Media as well as goviral, now renamed and re-launched as Be On. AOL has also rolled out several new web series on its premium video platform as well as its 1,700 partner websites. Some of the season’s series include My Ink, Anthony Eats America, Candidly Nicole, Second Chances, and Flat Out, among a slew of others.

AOL has done well to space out its video content across several segments such as tech, health, auto, food, sports, etc. AOL has also tied up with recognized celebrities and people with high influencing ability with a ready web audience. AOL has announced two tie-ups with Nielsen with the first one being a study on audiences that view online TV content.

Another program involves comparing traditional TV viewing with audiences that view AOL’s premium videos numbering well over 620,000. This program, called AVR or AOL Video Reach will allow advertisers to measure AOL viewership against traditional TV by using Nielsen and AOL against other internet properties by using comScore.

AOL has also tied up with Mediaocean and FreeWheel, which allows TV users to get digital inventory as well as compare TV inventory with AOL inventory. ComScore’s reports reveal that U.S. viewers viewed a record 15.8 billion video ads during the month of May 2013.

The findings also threw up surprising figures such as that 84.8 percent of Americans watched online videos of which average online ads comprised of 0.4 minutes while average online videos were of 5.6 minutes. In addition, video ads made up 27.9 percent of all viewed videos as well as 2.6 percent of minutes spent on online video viewing.

AOL seems to have pressed just the right buttons to attract a growing audience thanks to its unending efforts and past initiatives.

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