Brand Marketers have realized that the power of YouTube has risen far beyond showing a dog on a skateboard or a baby blowing bubbles out of his nose. A survey done by Pixability has revealed how top 100 brands around the globe are successfully using video marketing campaigns to boost their businesses.
The top 100 brands have collectively invested around 5.1 Billion Dollars in creating and marketing their videos. The study was done using YouTube since the results revealed an adoption rate of 99 percent for YouTube and a growth of over 73 percent as compared to the previous year. Currently, there are around 10,000 video uploads each month on YouTube and the surveyed 100 brands have collectively witnessed over 9.5 billion YouTube views.
On the other hand, the study revealed that over 50 percent of videos surveyed had less than 1,000 views. Hence, if you plan to use YouTube or in fact any other site for your video marketing campaign then you should pay heed to these important tips.
You must learn to produce and deliver high volumes in video content at regular intervals. Most top brands upload around 500 videos each month and you can start by at least matching the aggregate number of 78 videos each month.
Since YouTube is the second largest search engine with different SEO requirements, you must make sure that you engage in video optimization to get better ranking and visibility. You must insert a healthy amount of video tags and playlists in your videos.
Since you need to produce a large number of videos, you can broaden the range of your videos and can compromise a little on production value provided you still maintain a decent standard. You also need to follow an aggressive offline marketing strategy to supplement your online video marketing campaign for improved results. You also need to advertise on various channels to maintain the tempo and ensure sustainable growth.
Branding within your video content as well as through tags, titles, and descriptions should form part of your strategy, and must be done in a methodical manner. Based on your business model, you also need to concentrate your videos on specific target markets or audiences.
You must also remember that video sharing through social media is on the rise and your video content must be eye-catching enough to be viewed and shared. Social media sites such as Twitter and Facebook are some of the top sources of traffic and you should focus on these sites. You must also follow changing trends and sentiments since the current trends reveal luxury and home segments as having the highest sentiment.
Video marketing has risen sharply as a tool for marketers and the above tips should certainly help you get the most out of your videos and your video marketing campaign.