It is that time of the year when you should recharge and clean your SEO batteries. Well, it is just another way to maintain and strengthen your SEO quality.
Use Bing Webmaster Tools and Google Webmaster Tools for generating reports that will point to errors on your website. Both Google and Bing search engines can alert you about technical issues that could affect your website or reduce its visibility to target audiences. Bing is very particular about technical quality, while Google does not mind duplicate content so long as it is not spammy in nature. Remember bots are smarter than the smartest of SEO experts, therefore fix all duplicate pages, HTML, and crawl errors.
Fix or update your CMS, Modules/Plugins and Templates
Make sure you are using structured data and current search engine tags. Your CMS has to be up to date.
Social Media Links
What use is social media presence if it does not link to your website or links poorly to your website? Make sure all pages on your website link to your social media profile. The links have to be prominent and embedded in your website. Remember social media audience shares and tweets your content if they find it interesting, thus improving your overall reach. These signals go a long way in improving your ROI.
Run a speed test to check if your pages load in reasonably good time. Ideally you should conduct a speed audit of all your pages. Get rid of bloated images if they are causing a problem.
Update your content
Both, Bing and Google want to give their users the best possible experience. So, update your content and make sure it is fresh and relevant. Regular publishing of link worthy content will ensure your brand remains in the spotlight or at least has reasonable authority in your domain.
Organize social and link partners
Link building continues to influence search engine rankings. Organize groups of people that are active on social media, blogs, forums, etc and who regularly create quality content. Seek opportunities to link up to each other’s content. Relationship building is perhaps the most important aspect of SEO.
Check if you have all the analytics and SEO tools. Check your reports and tracking. Make sure you have upgraded or changed the SEO tools you use. Checking out the latest SEO tools available in the market is not such a bad idea.
The most important thing that you can do is maximizing your domain registration. There are countless examples of reputed companies that neglected this and let their domain expire. This could prove more than costly to you and your clients.