Bing runs Deep Links Tests to Reveal Surprising Results

Bing has revealed that the company has conducted innovative Deep Links tests on navigational links that deliver a lot more information including high traffic links on websites such as Google. Bing users were surprised to discover links to other sites such as YouTube, Facebook, Craigslist, and eBay below the search result for Google.

Bing’s Deep Links are similar to Google’s Sitelinks and this feature displays additional links for popular pages that are part of the same domain. However, in this particular test, visitors were surprised to look at completely different domains such as Craigslist, YouTube, Facebook, and eBay below results that displayed Google.com.

However, Bing officials have clarified that this display was merely an experiment, which in turn was part of the company’s efforts to improve user experience. Company officials further explained that their search results were aimed at reducing the time taken for users to reach their ultimate destination.

Bing has taken some of the most searched-for queries and posted them next to the names of top search engine names such as Google. Hence, Craigslist, Facebook, YouTube, and eBay that figure among the top 10 search terms as per data from Experian have been displayed below a search for Google on Bing.

Bing researchers think that a lot of users searching for Google may actually be searching for websites such as Facebook, YouTube, etc, and their Deep Links feature is programmed to display these links below the Google name. The company has also conducted these tests on sites other than Google.

These tests were conducted only for a single day on Jan 3, 2013. If you use Bing then you may just be surprised to see Deep Links display related sites below your search results the next time Bing researchers decide to runs these tests.