The online world is changing extremely fast and internet users have not only become a lot more net-savvy, but are also clicking in through a host of innovative new devices. Here are crucial PPC trends for 2013 that can help you exploit new opportunities and achieve increased conversions.
As you may have already realized, users using mobile devices such as smartphones and tablets have risen noticeably in 2012. If you have not tested mobile PPC then you need to make it your top priority. You can easily track devices being used to access your webpages and if you have noticed a rise in mobile devices then you need not waste any time in creating and testing your PPC strategy for mobiles.
In case you have started implementing this strategy then you need to include mobile ad extensions and display banners as well as seriously track mobile conversions in 2013. You need to track the number of visits, user behavior, and conversions to continually fine tune your PPC campaign as new users hit your website using a range of easily-available and attractively-priced mobile devices.
2012 has also redefined how videos can work to promote your business, products, and yourself as a brand. Even if you cannot create a viral video or a funny video, you can still reach out to your target audience by way of training videos, demos, tips, technical support videos, etc.
Google AdWords allows you to integrate your videos on YouTube and you can use this feature by clicking on “All video campaigns” in your AdWords account. You can test this video strategy in 2013 and find out if your audience appreciates your move even as you enhance online visibility anyway through this move.
2013 should also witness the growing importance of microconversions. Even though all potential customers may not help you achieve your main conversion goal, they might still click on other crucial sections of your website such as on comments, or blogs, or may even download brochures or newsletters.
This could result in a complete conversion at a later date while enhancing the value of your website and its contents to your users. 2013 needs further study in such actions of your visitors and how to leverage those actions into full conversions.
2012 has also witnessed a sea-change in the way shoppers shop online. Most shoppers have become a lot more aware of market rates and competitive products even before stepping into a store or browsing through an online store. Your PPC strategy needs to study the behavior of these smart shoppers to find out how you can leverage your features to pull them away from your competitors.
Discount coupons, local searches, and reviews will play an increasingly important role in 2013 and you should exploit these avenues and incorporate them into your PPC campaign. Exploiting professional networking media sites such as Linkedln, Yelp, and others by advertising in appropriate search screens in case you cater to B2B services is a must in 2013.
2013 will also require you to apply new features such as Dynamic Display Ads if you have avoided doing so in the current year. Your PPC strategy needs to be as related to searches as possible to make sure that a viewer lands on a page that is precisely connected to his or her query.
You will need to develop a specific and very tight keywords structure and use template ads across different products. The dynamic content will also need to be matched with a precise landing page. Incorporating dynamically generated ads will help you remain ahead of your competitors in 2013.
2012 has seen the implementation of several new technologies and devices. Your PPC strategy will need to take advantage of new visitors pouring in 2013 and convert them from savvy browsers into happy clicking and tapping customers. Transform these PPC trends to suit your business model and reap the benefits in 2013.