Using TV Ads to Enhance Web Traffic
While you invest a lot of time, energy and funds into your online ad campaign to attract web traffic to your website, you should not forget to exploit offline advertising modes that have a proven track record of enhancing web traffic. Using TV Ads can definitely provide a fillip to your advertising campaign and can deliver a noticeable rise in traffic.
Any rise or drop in web traffic can anyway be tracked easily to confirm if this strategy is paying dividends. TV ads can quickly create an emotional bond with the viewer and can result in a pull to your website. It can create and enhance brand awareness and can combine with your online campaign to deliver a marked rise in web traffic to your website. When combined with a highly efficient SEO campaign, TV ads can certainly lead to enhanced exposure, visits, and conversions.
Once you begin a TV ad campaign, you also need to monitor web traffic that arrives by way of Email, CPC, Referral, and Organic. You should notice a healthy rise in organic search traffic if your TV ad campaign has struck the right chord amongst your target audience.
In addition to a branded organic and paid search boost, you may also notice a rise in non brand visits too. This rise may start a few days or weeks after your TV ad campaign begins and may last for a week or two after the end of the ad campaign. The rise in traffic could be as high as 30 percent or even higher depending on your ad campaign, the nature of your business and its products, and could revert back to normal after the ads are discontinued.
On the other hand, both branded and non-branded visits may remain high well after the end of the TV ad campaign in case the ads manage to make an impressive impact on your audience. While your ad campaign may increase brand awareness and result in increased CTR for non brand paid search visits, you can cash in on this boost with improved bidding and maintaining normal CPCs even as you gain from a boost in your Quality Score.
Even though TV Ads may require a deeper pocket, the benefits associated with this offline advertising campaign are too hard to ignore. You should try this strategy and keep track of web traffic before, during, and after the TV ad campaign to learn if your campaign is indeed bringing in additional web traffic. This increased traffic does possess a greater chance of being transformed into conversions thanks to the emotional bond and brand awareness created during the ad campaign.